How Strategic Optimization and Review Management Boosted a Siding Contractor’s Local Presence

Low Visibility

Their business was struggling to rank for key terms like “siding contractor near me.” Their Google Business Profile wasn’t optimized, meaning they were missing out on local traffic and potential leads.

Negative Reviews and Lack of Review Management

They not only had very few reviews, but some of them were negative and unjustified. On top of that, they weren’t responding to their reviews, which created an impression of poor customer service.

Insufficient Leads

Because they weren’t appearing in search results, inquiries were few and far between, leaving their team underutilized and revenue below potential.

Unoptimized Website

Their website wasn’t designed for local SEO, making it harder for Google to associate their services with local searches. This contributed to their poor visibility in search rankings.

Each problem fed the next: low visibility meant fewer leads, and the unanswered reviews scared off the few searchers they did reach.

We rolled out a plan that addressed every issue:

Google Business Profile Optimization

We started by optimizing their profile to include accurate and complete information, service keywords, and updated details. This laid the foundation for improved local search rankings.

Proactive Review Management

Our review system is integrated with their CRM to send automated review requests to satisfied customers. We also reported and successfully removed unfair negative reviews that weren’t in line with Google’s policies. Additionally, we responded to all reviews (both positive and negative), showing customers that their feedback was valued.

Weekly Profile Updates

To keep their profile fresh and engaging, we created and posted weekly updates, including helpful tips, seasonal promotions, and company news. This signaled to Google that their business was active and relevant.

Local SEO Optimization for Their Website

We revamped their website’s local SEO by optimizing titles, meta descriptions, and content with location-specific keywords. We also ensured their site loaded quickly and was mobile-friendly to improve user experience and search rankings.

Geo-Tagged Visual Content

We uploaded geo-tagged images of their work to their Google Business Profile, showcasing their expertise and boosting their visibility in the areas they served.

Review Recovery and Growth

By removing unfair negative reviews and generating new positive ones, their rating climbed from 4.4 (8 reviews) to a perfect 5.0 (61 reviews) in seven months.

On the left map (before) from May 2024, this siding contractor had very poor visibility. Almost the entire grid was red, with rankings of 20+ across the map. This meant they were essentially invisible to local customers searching for siding services. A few scattered points, like 8 or 10, hinted at some potential, but it wasn’t enough to drive meaningful results.

By November 2024, as seen on the right map (after), the change is hard to miss. Most of the geogrid is now green, with rankings of 1-3 covering key service areas. Customers searching for “siding contractor” are now consistently seeing this business at the top of their search results. Even previously poor-performing areas saw drastic improvements, with rankings jumping from 20+ to 5, 6, and 7.

This transformation has significantly boosted the client’s visibility, helping them capture more leads and become the first option locally. With improved rankings across the board, they’ve become the go-to choice for siding services in their area.

The Results: What Changed

Here’s how our efforts paid off: impressions jumped 486%, meaning far more people discovered their business online.

Leads grew tremendously, with a 310% jump in calls and a 240% boost in website clicks, driving new business.

Trust and reputation improved, thanks to their perfect 5.0-star rating and consistent responses to reviews.

Geogrid Rankings Improved: As seen in the geogrid maps, their local rankings transformed. In May, most areas showed rankings of 20+ (not visible). By November, the map turned green, with rankings of 1-3 across most areas, making them a top choice for local customers.

The Impact

This geogrid shows how we enhanced our client’s visibility, helping them stand out to local customers actively searching for siding services. With improved rankings, they’re now far more likely to attract new leads and grow their business.

Ready to Be the First Result?

If your business is struggling with low visibility, negative reviews, or an unoptimized online presence, Localplus has the tools and expertise to help. Let us take your business to the next level with proven strategies for Google Business Profile optimization, review management, and local SEO.

Schedule a free demo today and start transforming your business visibility and growth. Let’s make your business the top choice in your area!