Case study

Transforming a Chimney Sweep Business with Localplus’s Expertise

A chimney sweep with great work and zero leads. Six months on, calls were up 185% and impressions tripled.

Red brick chimney rising above a home roofline

185%

Calls Increased
105%

Website Clicks Increased
342%

Impressions Increased
73

New Reviews
4.2 to 4.8

Star rating

01 The Challenges

Very Low VisibilityTheir business barely appeared in local search results, especially for key terms like “chimney sweep near me.” This meant that potential customers couldn’t find them when they needed their services most.

Insufficient LeadsTheir lack of visibility translated into minimal traffic to their Google Business Profile and website. As a result, they weren’t receiving enough inquiries or bookings, leaving their technicians underutilized and affecting revenue.

Lack of Reviews and RatingsWith only 12 reviews and an average rating of 4.2, they struggled to build trust with potential clients. Customers often choose businesses with higher ratings and more reviews, so this hurt their credibility and overall growth potential.

Each problem made the next worse. No visibility meant no leads, and no leads meant no chance to earn the reviews that would have helped them compete.

02 The Solution: Our Approach

We built a plan to address each problem, focusing on boosting their online presence and customer engagement. Here’s what we did:

Profile Optimization and Ongoing ManagementWe started by auditing and optimizing their Google Business Profile. This included ensuring all information was accurate and complete, adding relevant keywords to improve rankings, and updating their list of services. Weekly updates, such as fresh posts and announcements, ensured their profile remained active and engaging.

Leveraging Visual ContentWe uploaded high-quality, geo-tagged photos of their team at work. These images highlighted their expertise and reassured customers of their professionalism. This also improved their local rankings since Google favors profiles with fresh, location-based content.

Proactive Review ManagementTo address their lack of reviews, we introduced a review system integrated with their CRM. This system made it easy for them to send automated review requests to satisfied customers via email or text. Over time, their reviews grew significantly, improving their rating from 4.2 to 4.8 with 73 reviews.

Consistency in EngagementWe posted weekly updates on their profile, including helpful tips, promotions, and seasonal reminders. This not only kept their profile fresh but also built trust with potential clients by showcasing their expertise and commitment.

03 What is a Geogrid?

A geogrid visually maps out a business’s search ranking across different locations in its service area. Each point on the grid represents a unique spot, with a number showing how high the business ranks in Google Maps searches for that area.

Lower numbers (like 1, 2, or 3) are the best, showing that the business is among the top results seen by potential customers at that location which people usually click.

Higher numbers (especially 20+) mean the business is far down in the search results and unlikely to be noticed by customers.

From Invisible to Unmissable: How Geogrid Optimization Transformed Local Rankings for “Chimney Sweep” Services

If you’re wondering how your business is performing in local search, a geogrid like the one above is a powerful tool to visualize your rankings in specific areas. Let’s break it down.

On the left map (before) from February, this client had little to no visibility, with nearly every point showing a ranking of 20+. Potential customers searching for “chimney sweep” services in their area simply weren’t finding them.

By October, as shown on the right map (after), the change is hard to miss. The majority of the geogrid is now green, with rankings of 1 and 2 across most of the area. This means the business is consistently showing up at the very top of search results across the map. In addition, formerly red areas improved significantly, with numbers moving from 20+ to 14, 18, and even 5 in certain spots.

This shift has drastically increased the client’s visibility in their local market, helping them capture more leads and drive business growth.

04 The Results

With these steps, here is what changed:

Impressions grew 342%, meaning more potential customers were seeing their business.

Leads grew fast: 185% more calls and 105% more website clicks, converting into more bookings and higher revenue.

Reputation improved, with a flood of positive reviews boosting their credibility and making them stand out in their local market.This case demonstrates how a strategic, hands-on approach to Google Business Profile management, review generation, and regular engagement can drive significant growth for small businesses. For this chimney sweep client, it wasn’t just about being seen, it was about building trust, attracting leads, and turning visibility into profitability.