How we Transformed Visibility and Growth for a Local Plumbing Service

Low Visibility

Their limited online presence in meant potential customers were not discovering their services when searching for plumbing help in Lacey, Washington. With poor visibility, their brand was missing out on valuable impressions, leaving them overlooked by those ready to engage a plumbing expert.

Fewer Leads

Due to this visibility issue, the client was receiving fewer leads in Lacey than they needed to drive consistent business growth. Less visibility translated to a trickle of calls and inquiries, which wasn’t enough to maintain the business’s full potential or support growth.

Minimal Customer Reviews

Their low volume of customer reviews hurt their credibility. With only a handful of reviews, their overall rating sat at 3.8, potentially deterring new clients. Without a strong online reputation, they kept losing local searchers to competitors who had more reviews.

Each problem made the others worse. Low visibility meant new homeowners never found them. The few leads they got weren’t enough to keep the calendar full, so revenue stayed flat. And with so few reviews, the homeowners who did find them often picked a higher-rated competitor instead.

Our Solution: How We Boosted Visibility and Engagement for This Plumbing Contractor

To address the visibility and engagement challenges this client faced, we built and ran their Google Business Profile. Here’s a breakdown of the steps we took to drive real results:

1. Profile Optimization

The first step was to thoroughly optimize their Google Business Profile. We ensured that all critical information, such as their business hours, service areas, contact details, and descriptions, was accurate, detailed, and aligned with local SEO best practices. This foundational work laid the groundwork for greater visibility and discoverability in local searches.

2. Ongoing Profile Management and Weekly Updates

Since the initial optimization, we have managed their profile actively, ensuring it stays relevant and up-to-date. This includes:

Regular Updates: We periodically review and update their business information to reflect any changes in services, special offers, or seasonal promotions using their keywords.

Weekly Posts: Each week, we create and publish posts to keep their profile dynamic and engaging. These posts highlight their services, provide helpful tips, and keep potential customers informed, which boosts their local relevance and search rankings.

3. Visual Content Uploads

To enhance their profile’s appeal and showcase their work, we uploaded high-quality images and videos of their completed projects and team at work. Visual content is crucial in building trust and demonstrating expertise, especially in service-based industries. These images and videos helped attract more clicks and engagement from potential customers, further improving their visibility.

4. Implementing a Review Generation System

Understanding the importance of reviews for building credibility, we set up an effective review generation system for the client. This system made it easy for them to request and collect reviews from satisfied customers. Their rating climbed from 3.8 to 4.9, and their total reviews grew significantly. These reviews boosted their online reputation, making them more appealing to new customers and improving their local rankings.

Each of these steps played a critical role in transforming this plumbing contractor’s online presence. By focusing on profile optimization, consistent updates, engaging visuals, and a streamlined review system, we helped them achieve a substantial increase in visibility, calls, and customer trust. This approach not only improved their search ranking but also positioned them as a trusted choice for plumbing services in Lacey.

In our work with this plumbing contractor, one of the key tools we used to track progress was a geogrid, a visual map showing their Google Maps ranking across their service area in Lacey. Let’s break down what the geogrid means and highlight the significant improvements we achieved.

Before and After: A Clear Success Story

In the “before” map (left), the contractor’s visibility was low, with most points showing a ranking of 20+, meaning they were barely visible in search results. This lack of visibility was a major barrier, limiting new leads and growth.

In the “after” map (right), we see a major transformation. Many points now show lower numbers, with the business appearing in the top 5 positions across most of the grid. This means the business is much more accessible to potential customers in their area.

Results After 6 Months

After implementing targeted strategies to address these problems, the client saw real gains:

Calls increased by 223%: Their enhanced visibility meant more customers were reaching out for services.

Website clicks up by 117%: With greater online presence, interested visitors were exploring their offerings, resulting in more engagement.

Impressions grew by 310%: Expanded visibility led to a threefold increase in how often their brand appeared in front of potential clients.

Review Rating Improvement: They went from a 3.8 (12 reviews) to a 4.9 rating (77 reviews), significantly boosting their credibility and appeal to new customers.

The Impact

This geogrid shows how we enhanced our client’s visibility, helping them stand out to local customers actively searching for plumbing services. With improved rankings, they’re now far more likely to attract new leads and grow their business.